The business objective of this company is principally to assist Chief Executives in realising their business goals and enhance Board performance by a process which includes mentoring. The process is one of enhancing their ability to realise their vision (or "dreams"). MAB is an acronym for Mentoring, Analysis, Board


Brewer's Dictionary of Phrase and Fable is a good source on Queen MAB. She was the "fairies' midwife" i.e. employed by the fairies as midwife to deliver man's brain of dreams. When Romeo says "I dreamed a dream tonight," Mercutio replies "Oh, then, I see Queen Mab hath been with you." When Mab is called "queen" it does not mean sovereign (as with Queen Titania) but simply "female". Other authors apart from Shakespeare have referred to Queen Mab.
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